I agree. I've defined Mission and Vision this way. Your Mission is your aspiration of what you will do.(The WHAT) Your Vision is your aspiration of the goal(s) you want to achieve or the impact you… - Saeed Khan - Medium

… of work on strategy I honestly have not seen any positive value in having multiple such statements. In fact, there doesn’t seem to be any consistent or common definition of the terms. For example, sometimes the vision is subordinate to mission and other times it is the opposite. And when there is an attempt to parse out into three separate statements what the organization is a…
The Motivation for Strategy
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Roger Martin
Saeed Khan
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Dec 23, 2023
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I agree. I've defined Mission and Vision this way.
Your Mission is your aspiration of what you will do.(The WHAT)
Your Vision is your aspiration of the goal(s) you want to achieve or the impact you want to make. (The WHY)
Neither is superior or inferior to the other. I tend to try to get people to focus on the Vision (the Why), because that is more externally focused and keeps focus closer to the market. I've written about it in detail here.
https://swkhan.medium.com/how-to-create-a-product-vision-445e1fced272
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Written by Saeed Khan1.8K Followers
·16 Following
Product Consultant. Contact me for help in building great products, processes and people. http://www.transformationlabs.io
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