Saeed Khan
1 min readMar 29, 2019

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Chuck. The Business aspect of the diagram relates to items such as business strategy and objectives such as sales and marketing objectives and performance, market reach, competitive strategy etc. i.e. very clear business related goals and supporting activities.

Organizational Readiness is tied to the CROSS-FUNCTIONAL aspect of product management. To have a successful product, the full organization or at minimum, the relevant/dependent parts of the org (Sales, Marketing, Support, Services, Finance etc. ) need to be aligned and moving forward in synch. This is true for single product companies, but even more critical for mutlti-product companies where there are shared responsibilities across products and focus is an issue. Putting it under Business downplays it’s importance and hides it from view.

I view it as a “first class” responsibility of Product Management and so have it as an element of the diagram.

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Saeed Khan
Saeed Khan

Written by Saeed Khan

Product Consultant. Contact me for help in building great products, processes and people. http://www.transformationlabs.io

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